High School Station 'The Gold Mine' Pacts With Local Paper

Bruce Kelly

EAST VALLEY INSTITUTE OF TECHNOLOGY High School non-comm "THE GOLD MINE" (90.7-92.7)/TEMPE-MESA, AZ is partnering with THE EAST VALLEY TRIBUNE to share content and cross-market in Metro PHOENIX. Effective NOV. 1st, the partnership aims at promoting audience and brand awareness across multiple platforms, utilizing THE GOLD MINE’s 24-7 on-air reach and EASTVALLEYTRIBUNE.COM’s extensive coverage of local news, sports and events.

"We are ecstatic about having content from EASTVALLEYTRIBUNE.COM at our fingertips and being able to merge both brands on air to provide our listeners with credible information," THE GOLD MINE OM/mornings BRUCE KELLY said.

The station, staffed by EVIT students who work in collaboration with KELLY  and other established vets, will also soon move its studios and teaching lab space to a new broadcast center on EVIT’s DR. A KEITH CRANDELL MAIN CAMPUS. Using all-new equipment, updated facilities, and increased signal strength thanks to towers on both South Mountain and the Superstition Mountains, THE GOLD MINE’s format of "commercial-free hit music, 24/7" effectively serves millions of potential listeners throughout the EAST VALLEY, CENTRAL PHOENIX, and the region’s northwest side.

"Partnering with EVIT and THE GOLD MINE just makes sense with our readers and their listeners in the same geographic location," EAST VALLEY TRIBUNE publisher TERRY HORNE said. "Our goal is to make education one of our content priorities in 2013 and partnering with an entity that is so important to the educational growth in the EAST VALLEY just feels right.

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