Jumpwire Media Examines How Social Media Helps Radio
November 9, 2012 at 8:50 AM (PT)
TORONTO-based JUMPWIRE MEDIA has released their white paper entitled, "Social Media Drives Ratings: Examining the Relationships Between Social Media Activities and Ratings." The report, compiled after an extensive examination of various case studies in broadcasting and social media activities, focused on three main areas of engagement:
1. How FACEBOOK campaigns engage audiences and influences audience development,
2. The relationship between YOUTUBE and radio metrics,
3. And peak times for TWITTER activity.
"We at JUMPWIRE MEDIA have a single-minded focus on achieving measurable results for our clients. We have proven after 18 months of extensive study using our systems, the importance of social media activity to the future of radio broadcasting. By implementing even just four initiatives, broadcasters can improve and increase their audience ratings and audience engagement," said Founder GAVIN MCGARRY.
Some of the white paper findings include;
1. FACEBOOK activities drive radio ratings when photos are the key content posted.
2. Unique differences between U.S. and CANADA in TWITTER usage. U.S. market does not take advantage of morning and afternoon drive commuter hours where as radio stations in CANADA do.
3. The best time to tweet for radio stations is on a FRIDAY.
4. Radio stations have an inherent YOUTUBE advantage that is not being exploited: celebrity interviews helping to drive video views via proper tagging.
5. Tracking FACEBOOK and TWITTER performance metrics can identify content before it goes viral.
The white paper is available for complimentary download here.