UMG's Francis Keeling Touts Music's Future On Tablets And Apps

Francis Keeling

"Tablets, third-party apps built on APIs from services like SPOTIFY and DEEZER, and ad-supported business models all have the potential to boost digital music consumption in the coming years," UMG Head of Digital FRANCIS KEELING recently told U.K.'s THE GUARDIAN.

KEELING made a presentation at the 2013: A Survival Guide event in LONDON, where he promoted the "massive transition to mobile" as something that isn't just focused on growing smartphone usage. "I think tablet is going to have an enormous impact actually, just as a far more portable device giving you that improved experience, to find music, to build playlists," he said. "You've got the ability to listen, but at the same time to be curating, and building. The tablet can give you a much more immersive experience of music."

THE GUARDIAN notes KEELING "also talked about the growing importance of mobile apps built using APIs from streaming music services like SPOTIFY, citing iPHONE app SPOTON RADIO as a good example."

"Consumers will subscribe to certain services, but I think often their consumption will be through third-party apps."

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