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GreaterMedia's Peter Smyth: "Bigger May Not Be Better" In Radio
July 10, 2006 at 10:52 AM (PT)
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GREATER MEDIA Pres./CEO PETER SMYTH's monthly "From the Corner Office" column at the company's website addresses the "quality-quantity balance" issue in radio by expressing his belief that "radio is one of the few businesses ... where bigger may not be better."
For a look at SMYTH's article, which contends that "the wow doesn't come from corporate headquarters" but rather from "the people who walk into the station each workday on both the programming and sales side of the station," click here.

