F---in S--t! Lori Lewis On Never Missing An Opportunity To Make A Moment Matter

Lori Lewis

JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "As A.J. CLEMENTE made the media rounds last week -- from being a silly "red carpet correspondent" on one show or yucking it up over his potty mouth on other shows -- it was the way in which 'Morning Joe' -- the MSNBC morning show handled it that stood out.

"They thought it through and did something we need more of: They made this moment matter for CLEMENTE. Watch the clip here.

We don't need to create more unintentional celebrities because their gaffe was passed around socially. We need more moments like what JOE and MIKE offered.

MERGE is dedicated to assisting radio’s success in the social and digital space.

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