CRTC OKs Ads On CBC Radio 2, Espace Musique For 3-Year Term

Ads On 2 Radio Nets

The CRTC has approved allowing CBC RADIO 2 and ESPACE MUSIQUE to air up to four commercials per hour in a departure from the publicly-owned radio networks' noncommercial policy.  The ads on the CBC's secondary networks will be allowed for a three-year term in a maximum of two ad blocks per hour.

The CBC had requested to be allowed to add advertising to the networks in a gradual manner, increasing to unlimited by the fourth year of the license term, but in granting the CBC networks a five-year license renewal, the agency chose to limit the introduction of commercials on the networks.

CBC RADIO 1 and PREMIERE CHAINE remain noncommercial.  The CBC's television stations have carried advertising throughout their histories.

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