UMG Snares Rights To Beatles Merch

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UMG’s global merchandising company, BRAVADO, has pacted with APPLE CORPS LTD., giving it the rights to offer official BEATLES merchandise in NORTH AMERICA. This agreement, effective July 1st 2013,  enables UMG to provide a unified marketing strategy for the music and associated products of the most influential and beloved band in the history of music.

We are extremely honored to have this opportunity to work with THE BEATLES," BRAVADO CEO TOM BENNETT said, "We fully recognize that representing artists of this magnitude comes with enormous responsibility, and with our unparalleled creative team and infrastructure, we will apply the industry’s best resources to execute THE BEATLES’ vision to create products that their fans will love."

"All of us at UNIVERSAL MUSIC GROUP are very excited about extending our relationship with the Beatles’ iconic brand to include both merchandise and their legendary recordings, and about the potential for innovative marketing of creative new products," stated UMG Chairman/CEO LUCIAN GRAINGE.

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