NuVoodoo Launches Real Research

Carolyn Gilbert

Media research and marketing firm NUVOODOO MEDIA SERVICES is now rolling out a new national music research product, RealResearch, which offers radio stations high quality, original research and programming intelligence -- and not consolidated or "rolled up" from disparate station research. NUVOODOO is launching six mainstream formats, starting with Top 40, which will be available to stations on AUGUST 1st. Country will be available SEPTEMBER 1st, with additional formats rolling out through year-end.

NUVOODOO RealResearch uses passive, outbound methodology conducted online 45 of every 52 weeks, tapping into national and regional databases and tens of thousands of respondents, and delivering fresh, compensated respondents every week. NUVOODOO provides stations with Real Research data for download every THURSDAY via proprietary website, through CORNERSTONE’s state-of-the-art Analyst Software. Programmers can hear the hooks tested, create their own custom sorts, and sort by region, as needed.

"The old days of callout music research are long gone, and today, the playing field is completely different," NUVOODOO CEO CAROLYN GILBERT  said. "Stations should know exactly what they are getting. There are companies out there delivering what they call "research for barter." The deliverable is a set of fancy tables comparable to request lines on steroids (opt-in panels of contest pigs and record people). Other research companies are struggling to get half a sample to 'roll' and small databases are used over and over again. Add that to the fact that station budgets are much tighter. It’s an equation that puts stations at risk. NUVOODOO RealResearch offers stations a genuine solution and a real alternative to what’s out there. We couldn’t be more excited to arm our clients with the data they need to program their stations with confidence and win in their markets."

"The time has come for high quality original music research that is budget friendly," noted WYM MEDIA's RON HARTENBAUM, who  will handle affiliate relations with DEB GREENBAUM. "Markets of all sizes are hurting for real research -- and by 'Real Research,' I mean primary, current, well-executed, methodologically pure research in key formats. NUVOODOO cracked the code with RealResearch for barter, and now stations in all market sizes have access to reliable music intelligence that will help them program their stations in a fully informed way. RealResearch affords an opportunity for mainstream, rated stations to have the competitive advantage in their markets, and we’re proud to work with NUVOODOO in bringing this tremendous resource to the marketplace."

RealResearch is available for barter only to stations in all rated markets on a format exclusive basis, by ARBITRON-rated MSA. For more information about RealResearch, contact LIZ LAUD at (310) 625-9753 or at liz@wymmediamanagement.com.

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