Triton Digital, Semcasting Team To Reach Listeners Without Cookies

Streaming Ads More Effectively

TRITON DIGITAL is teaming up with multi-channel targeting company SEMCASTING to reach the audience more effectively through TRITON's a2x network, which is a programmatic exchange for streaming audio advertisements, reports DIGITAL MUSIC NEWS. The move will allow TRITON to target every listener on any device without the need for cookies, since SEMCASTING's Smart Zones Audience Targeting platform provides a2x advertisers to audience data and profiles without compromising privacy.

Since cookie-based targeting is limited (due to several devices that do not allow cookies or personal user disabling of cookies), Smart Zone will extend advertisers' audience reach.

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