ADA To Offer Innovative Listening

Hears Innovative Listening

WEA division ALTERNATIVE DISTRIBUTION ALLIANCE (ADA) is partnering with independent record label INNOVATIVE LEISURE. Based in L.A., INNOVATIVE LEISURE has released music from acts including CLASSIXX, HANNI EL KHATIB, NOSAJ THING and RHYE, among others. ADA will contribute its digital & physical distribution services to releases from the label’s roster of artists.

"INNOVATIVE LEISURE has released a host of extraordinary records by some of today’s most thrilling and influential artists," ADA Pres. DAVID ORLEANS and WEA/ADA SVP/Business Affairs & Development, Business & Legal Affairs ARI TAITZ said. "Having launched only three years ago, the label has quickly established its reputation as one of the marquee names in independent music. We’re very happy to be working with them and we’re already very excited about some of their upcoming releases."

"We were looking for an ambitious and committed partner, who would ensure our label and our artists receive first-rate service," said JAMIE STRONG, NATE NELSON and HANNI EL KHATIB, Co-Founders of INNOVATIVE LEISURE. "It’s clear from the results that ADA has achieved with many of the labels we admire that they are the right choice to help us break new ground and reach new audiences."

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