eMarketer Finds Over 99% Of Mobile Music Listeners Tune In On Smartphones; Expects Half Of Population Will Stream Internet Radio

Sees Growth On The Net For Radio Listening

A new survey from eMARKETER finds "more than one in five Americans will listen to music on their mobile phones this year, after usage nearly doubled in 2012. Listening to music on their phones is now a regular activity for more than 70 million people in the U.S., and double-digit growth is expected to continue through 2015, when well over a third of all mobile phone users will participate."

eMARKETER included in these figures, mobile phone users who listen to streaming music, such as via PANDORA, SPOTIFY or another digital radio station, as well as those who download music directly onto their phone via the iTUNES STORE or a similar service. eMARKETER noted that their forecast did not include listeners who "only sideload music from their PC to their phone."

The survey explained "the inclusion of downloads to mobile means the figures are not directly comparable to eMARKETER’s estimate of digital radio listeners, which includes listeners to digital broadcasts of terrestrial radio stations, digital-only stations or podcasts."

In exciting news for webcasters, eMARKETER estimates that "147 million Internet users will listen to such content at least monthly this year, or roughly six in 10 Internet users. Next year, participation will approach half of the overall population."

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