Sparque Names Jeff Schmidt EVP

SPARQUE, INC. has appointed 30-year radio veteran JEFF SCHMIDT as EVP of the 30-year old firm. SCHMIDT most recently was Market Manager for CUMULUS' OSHKOSH and GREEN BAY markets.

"We are happy to re-focus Finalon the Radio industry," owner CHRIS LYTLE said. "With the publication of The Accidental Salesperson, a lot of industries discovered a new sales guru. Our business grew in many new directions. We continued to work with several broadcast clients through the years, and now we are seeing resurgence in the radio industry in terms of getting back to training the people who produce the revenues.  We are ramping up even more to address the need."

"This is a great opportunity to leverage LYTLE’s compelling content and my passion for training and developing Radio salespeople," SCHMIDT said.

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