This Week's Merge: Five Things Remarkable 'Social Brands' Always Say

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "It's interesting because when it comes to building great radio brands, we always work on the research and put the right people in place. It's intuitive for us to build dynamic radio stations with discipline.

"But when it comes to building social brands, we're not as buttoned up.

"Perhaps it's radio's 'What can it do for me?' approach towards social that is stunting its growth.

"There's nothing wrong with wanting social to increase ratings but that's like staring at the finish line before starting the race. Here are five brands that make fans feel seen and heard -- the real currency today."

MERGE is dedicated to assisting radio in the digital and social space.

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