ADA Pacts With Partisan Knitting Factory Records

Two More Indies

ALTERNATIVE DISTRIBUTION ALLIANCE (ADA), is partnering with indie label PARTISAN RECORDS and its affiliate KNITTING FACTORY RECORDS, a division of KNITTING FACTORY ENTERTAINMENT. PARTISAN is home to artists such as DEER TICK, THE DISMEMBERMENT PLAN, GUARDS, HEARTLESS BASTARDS and PURE BATHING CULTURE, while KNITTING FACTORY RECORDS has released albums from FELA KUTI and FEMI KUTI, among others, and will release a new album by GIPSY KINGS next month. ADA will contribute its digital and physical distribution services to releases from each of the label’s roster of artists.

"The team behind PARTISAN and KNITTING FACTORY RECORDS have a real skill for discovering new talent, and their roster of incredible music is testament to their great taste," WEA and ADA SVP/Independent Distribution and Strategic Development ARI TAITZ and ADA Pres. DAVID ORLEANS said. "We feel privileged to team up at such an exciting time and look forward to working alongside them as they continue to flourish."

“Partnering with ADA will be an enormous asset to us and our artists,” said TIM PUTNAM and IAN WHEELER, Co-Founders of PARTISAN RECORDS. “Over the years, ADA has helped lots of independent labels, as well as many of our favorite acts, reach a wider fan base and build careers.”

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