This Week's Merge: Radio DJ Meets Today's Listener

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "While radio has made great improvements in the social space in the past two years, there's still a big piece -- if not the biggest piece -- missing from brands in order to become a remarkable in this arena.

"It's about understanding the currency in which brands are being traded on by fans today. And that's acknowledgment.

"Perhaps this video I created two years ago will help explain.”

MERGE is dedicated to assisting radio in the digital and social space.

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