John Lenac New Head Of Business Development For PledgeMusic

John "The Rocker" Lenac

PLEDGEMUSIC has hired industry veteran JOHN LENAC as Head of Business Development. Based in LOS ANGELES, LENAC will be responsible for leading and expanding PLEDGEMUSIC's partnerships with major and indie labels along with a variety of DSPs that cater to music fans. He'll also oversee PLEDGEMUSIC integrations with companies entrenched in both the physical and digital side of the music ecosystem.

"We are excited indeed to bring JOHN into the PLEDGEMUSIC team and family," said BENJI ROGERS, CEO/Founder of PLEDGEMUSIC. "His vision perfectly aligns with where we see the company going and his passion for our particular style of direct-to-fan was palpable from our first meetings."

Lenac said, "It's incredibly exciting to be part of such a progressive company that helps artists to have deeper engagement with music fans, driving better monetization and fanbase growth. I'm thrilled to be working with BENJI and the amazing team at PLEDGEMUSIC."

With over 20 years in the music business, LENAC was most recently the Founder/CEO at TECHIT MEDIA GROUP based in Los Angeles. Prior to that, he was Head of Programming and Artist/Label Relations at YAHOO!MUSIC. He also served as HITS Magazine's Rock Editor and held positions at TVT RECORDS and various radio stations.

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