WideOrbit Signs More Than 1,000 Radio Stations For WO Traffic

Growth

WIDEORBIT had added more than 1,000 radio stations on WO Traffic, the company’s advertising sales, traffic and billing solution.

WO Traffic manages advertising sales order entry, through to revenue and inventory management, accounting and credit management, invoicing, payments, reconciliation and reporting. A scalable, enterprise-wide system, WO Traffic allows broadcasters to manage multiple stations, markets and groups from a single system.

"We chose WIDEORBIT for a number of reasons back in 2005. One of their strengths was their Sales Management approval and reporting abilities," said ENTERCOM VP/Information Technology JOHN GRAEFE. "WIDEORBIT has been a great partner in listening to our feedback and working with us in developing to our needs. Consolidating all of our stations in one database has really put us in a position to take advantage of corporate reporting and analytical tools."

"I’m extremely proud of our radio team for helping us reach this significant milestone," said WIDEORBIT Founder/CEO ERIC R. MATHEWSON. "We owe a lot to clients like SALEM, ENTERCOM and MIDWEST COMMUNICATIONS who provide us with the continuous feedback that inspires us to develop better products for our users and for the industry."

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