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People Carry Arbitron's PPM About 15 Hours Per Day
July 21, 2006 at 2:02 PM (PT)
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ARBITRON has released PORTABLE PEOPLE METER (PPM) HOUSTON data from JUNE '06 that shows the average daily carry times of the PPM are between 14-15 hours for all demos, even Men 18-34.
Below are the average daily carry times in HOUSTON from JUNE '06 for each demo:
Men 18-34 - 14 hours, 56 minutes
Women 18-34 - 13 hours, 59 minutes
Men 35-54 - 15 hours, 18 minutes
Women 35-54 - 14 hours 48 minutes
Men 55+ - 15 hours 33 minutes
Women 55+ - 15 hours 33 minutesOverall the median "undocking" time is at 7:42a and the "docking" time occurs at 11:14p.

