SCBA Launches Fall Radio Sales Training Classes

The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) will begin its fall 2013 SOUTHERN CALIFORNIA BROADCASTERS UNIVERSITY (SCBU) Radio Sales Training Classes tonight in LOS ANGELES.  The course will focus on a variety of topics taught by industry experts including MARY BETH GARBER (Product Knowledge); KARL MEYER (Integrated Media Sales); JEFF THOMAS; CYNTHIA GILMORE (Selling with Numbers); CHET THOMPSON (Managing  Everyday Business Challenges); JAMES FINK (Getting to Decision Makers); DAVID CRISCITELLI (Interactive Selling Skills) and THOM CALLAHAN (Strategic Selling and New Business Development).

“We are thrilled with the innovative and interactive series of Radio sales training courses that we have planned for new sellers to SOUTHERN CALIFORNIA radio this fall,” said SCBA Pres. THOM CALLAHAN.

In addition, a special class will be offered by two successful recent graduates with advice about what they have learned in their first few years in the selling world. CARLA FRANCO, EMMIS COMMUNICATIONS and RALPH GIBSON, CLEAR CHANNEL MEDIA + ENTERTAINMENT are the guest speakers.

“Our new SCBU sales training courses are a must for any new seller to our business or someone who wants to sharpen their skills or needs a refresher course in selling their Radio and Digital platforms,” said GSM Council Chairperson and KRTH/LOS ANGELES GSM AMBER PERRY. “As a graduate of these sales training classes, I can tell you it works!”

For more information, please contact ELLEN DOSTAL, Dir./Events and Member Services at (323) 930-5598 or edostal@scba.com.

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