Radio Research Consortium Ratings Analysis Sees Mixed Results For Noncomm Stations

Analysis

The RADIO RESEARCH CONSORTIUM has released its SPRING Survey Trends report analyzing NIELSEN AUDIO PPM ratings for noncommercial formats in 30 markets.

Among the findings: NPR News-Talk-Information stations showed a slight cume increase but the AQH persons figure slipped again, both in persons 12+ and persons 25+ with a college degree; the same (cume slightly up, AQH down) was the case for P1 listeners to NPR News-Talk-Information stations in both overall and college graduate categories; Religion stations (including Contemporary Christian) have shown strong increases in both cume and AQH over the four year span, although both fell among college graduates; Classical cume has fallen steadily over the years while AQH rebounded slightly this year; and Jazz cume and AQH grew for the second consecutive year (although based on just nine stations).   Triple A stations saw cume and AQH fall, with a pronounced drop among P1s.

See the report by clicking here.

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