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ListenerThink: Alternative P1s 'Safe' But Are They Sound?
October 11, 2013 at 9:42 AM (PT)
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MARK KASSOF's ListenerThink P1 analysis today looks at the Alternative audience.
KASSOF says, overall, Alternative P1s listen more to get in a good mood.
GET YOU IN A BETTER MOOD TOTAL ALT P1s
VERY IMPORTANT 49% 61%
SOMEWHAT IMPORTANT 32% 30%
SLIGHTLY IMPORTANT 13% 9%
NOT AT ALL IMPORTANT 4% 0%
Don’t know 3% 0%Further examination by KASSOF shows Alternative P1s seek an energy boost from their music.
GET AN ENERGY BOOST TOTAL ALT P1s
VERY IMPORTANT 35% 46%
SOMEWHAT IMPORTANT 32% 36%
SLIGHTLY IMPORTANT 19% 16%
NOT AT ALL IMPORTANT 12% 2%
Don’t know 2% 0%KASSOF says unlike their Top 40 counterparts, Alternatives "are not as interested in excitement from radio," and are "less information oriented than Top 40 P1s."
On MONDAY, KASSOF analyzes Oldies/Classic Hits.