This Week's Merge: No Matter How Good You Are, You Can't Coach Yourself

Lori Lewis

JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS writes, "There's no doubt social is familiar to everyone but it's complicated. We're dealing with a space that's very personal for people. There's a human element to social that you don't find in any other marketing platform. Just because social is free does not equate to easy.

"The most dangerous game a brand can play in the social space is suiting up and running out on to the field -- without a coach."

MERGE is dedicated to assisting radio and records in the social and digital space.

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