You'll Fall For New All Access Columns!

It's WEDNESDAY -- time once again for some fresh, new columns ... exclusively on ALL ACCESS!

* THE POWER PLAYER: News Editor JEFF SILBERMAN interviews GREATER MEDIA Chairman/CEO PETER SMYTH.

* CONSULTANT TIPS: JEFFREY HEDQUIST believes that "Commercial Specifics Get Results.

* URBANIZING: Urban/Urban AC Editor JERRY BOULDING writes "For All To Hear."

* MERGE: LORI LEWIS realizes that "No Matter How Good You Are, You Can't Coach Yourself."

* COACHES CORNER: SAM WEAVER cites "The Bosses' Prerogative."

* Be sure to take a swing at THE MORNING PUNCH.

* Get exclusive management insight from inside the corner office of JOE GM.

* STEVE MEYER offers a no-holds-barred perspective on the state of the music and radio industry in the digital age in DISC AND DAT.

* GREGG SKALL analyzes the enigma wrapped in the bureaucracy that is the FCC UNCENSORED.

* 10 QUESTIONS:

Top 40/Mainstream Editor DAVE HOEFFEL talks with WRVW/NASHVILLE APD/afternoons JOHN MAYER.

Top 40/Rhythmic Editor PETE JONES interviews KLUC/LAS VEGAS APD/MD/afternoons J.B. KING.

Hot/Modern/AC Editor MARK STRICKLAND asks the big 10 of singer/songwriter/recording artist ALANA LEE.

Country Editor RJ CURTIS goes one-on-one with WFMS/INDIANAPOLIS morning host JIM DENNY.

News/Talk/Sports Editor PERRY MICHAEL SIMON talks with RADIO STUFF PODCAST programmers/consultant/host LARRY GIFFORD.

Alternative Editor SHAWN ALEXANDER discusses the biz with WXNX/FT. MYERS and WARO/NAPLES, FL PD JOHN ROSS.

Rock Editor KEN ANTHONY interviews KQRA/SPRINGFIELD, MO. MD/afternoons BROCK HAVENS.

Triple A Editor JOHN SCHOENBERGER talks shop with WXRV/BOSTON GM DONALD ST. SAUVEUR.

Urban Editor JERRY BOULDING gets the latest from KSOC/DALLAS MD KENNY J.

Contemporary Christian Editor MARK GILES interviews ESSENTIAL RECORDS front man TAUREN WELLS.

There's also an ON THE BEACH 10Q, where DAVE HOEFFEL talks with WFGR-WTRV/GRAND RAPIDS alum MIKE DEBLAEY.

This and more must-read content -- for free -- on ALL ACCESS.

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