Eastlan Ratings Expands Portfolio In 11 Markets

Building Brand

BELLEVUE, WA-based EASTLAN RATINGS with significant growth has added 11 additional markets for radio stations. They are: ABILENE, TX; CASPER, WY; CHEYENNE, WY; LAKE CHARLES, LA; LAWTON, OK; LUFTIN/NACOGDOCHES, TX; MANKATO/NEW ULM, MN; ODESSA/MIDLAND, TX; STATE COLLEGE, PA; TEXARKANA, AR, and WICHITA FALLS, TX.

EASTLAN President/CEO MIKE GOULD said, "We know where our bread is buttered and we are extremely thankful. EASTLAN is a 100% radio focused brand. Our future is inexorably linked to the success of small and medium market radio broadcasters. Local radio is in the middle of resurgence as new ownership groups revitalize the industry in step with forward thinking established broadcasters. Our purpose is to be certain the power of local radio is not diminished by research companies geared toward television or personal jukebox services like PANDORA or SPOTIFY."

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