JackFM Lands In The U.K.

Listeners Pick The Music

LISTENER DRIVEN RADIO (LDR) Interactive has launched JACKfm2 in OXFORD, ENGLAND, where it will turn over its music library to listeners. The listeners' clout will decide how much airplay a song gets.

"At JACK 2, we're truly playing what you want," New Content Dir. JOE THOMAS said. "Listeners will have the power to become the head of music and choose what's played next; no other station in the U.K. trusts its listeners this much, but we do. The integration of 'Control the Music' at jackoxfordshire.co.uk is just the start of the JACK 2 Revolution. We've got a lot more up our sleeves coming very, very soon."

The new process debuted this morning at 9a in OXFORDSHIRE.

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