Nielsen Survey Finds Radio Still Top Way To Discover New Music

Best Way To Find New Tunes

NIELSEN has some good news for radio, as new data from their "Music 360" report shows terrestrial radio remains the chief avenue of music discovery. USA TODAY reports, "the data reveals that 63% of listeners say they discover new music through terrestrial radio, which leads all sources of music discovery in terms of being 'trusted' (43%) and 'current' (49%)."

Music on the web continues to grow, with the study finding 68% of U.S. listeners report they have streamed music in the past year, up 40% over the prior year.

Other findings:

• Paid streamers report spending 54% more on pre-recorded music than non-streamers.

• 54% of paid streamers, 37% of free streamers and 29% of non-streamers report that their budgets allow them to spend more on music than they actually do.

• 31% of streamers report purchasing music impulsively, and 25% report having bought a song online while listening to it.

• 51% of U.S. consumers feel more favorable to brands that sponsor a tour or concert.

• 76% of festival attendees feel more favorable to brands that sponsor a tour or concert.

• 74% of music streamers feel more favorable to brands that engage them through music giveaways, sweepstakes and sponsorships, compared to 58% of non-streamers.

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