NextRadio App Usage Rises Dramatically In Two Weeks

More App Downloads, More Listening

The most recent posting on NEXTRADIO’s blog show burgeoning acceptance and use of the FM chip in smartphones. The app has now been downloaded over 61,000 times, up almost 30% from 48,000 just two weeks ago (NET NEWS, 10/28), with the app retention rate basically holding steady at 83%

The app was used to tune in over 4,700 FM stations -- an increase of 300 -- totaling over 24,000  hours of listening, up over 40% from OCT. 28th's accounting of 17,000.

The reason for the increase: "The new NEXTRADIO-enabled smartphones hit the market on FRIDAY from SPRINT. It’s our biggest device launch yet -- doubling our suite. They included the new LG G2, the SAMSUNG GALAXY MEGA™, and the SAMSUNG GALAXY S® 4 Mini. Later this month, VIRGIN MOBILE (a part of the SPRINT Network) will introduce a NEXTRADIO-enabled pre-paid smartphone. The pay-as-you-go/no-contract market is inherently bandwidth-capped, so the app consuming next to nothing is a way for that user base to enjoy listening without hesitation."

« see more Net News