This Week's Merge: Picture Your 'Selfie' Here – The Selfie Sensation

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Many might see 'selfies' as merely self-involved, mindless snapshots but there's something fun about the 'selfie' that today's dynamic personalities and brands are tapping into.

"However, just because we can take a 'selfie' doesn't mean we should. It takes skill to humanize a brand and come off natural when participating with the latest trends."

MERGE offers ways brands are capitalizing on this phenomenon.

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