Russell Simmons And Steve Rifkind Launch YouTube Multichannel Network

Russell Simmons

RUSSELL SIMMONS and STEVE RIFKIND's ALL DEF DIGITAL (ADD) platform, comprising an original content YOUTUBE channel, management company and record label with investments and partnerships with YOUTUBE and UNIVERSAL MUSIC GROUP, has announced the ADD MULTICHANNEL NETWORK (MCN) at BUSINESS INSIDER's IGNITION 2013 conference.

The ADD MCN, with a focus on channels in music, comedy, and lifestyle verticals will exist as the first premier community-based platform for diverse millennials to produce and share their own channels, similar to the successful model formulated for the AWESOMENESSTV MCN.

RUSSELL SIMMONS said, "We're partnering with the most creative talent in the business and creating an open ecosystem to kick-start careers beyond YouTube, grow individual channels, leverage our relationships with partners like HBO and UNIVERSAL MUSIC GROUP and innovate on the existing value proposition we've seen offered to the YOUTUBE creator community so far."

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