Nokia Launches New Streaming Music Service

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NOKIA has launched NOKIA MIXRADIO WITH PLAY ME in 31 countries around the World. The free music streaming service learns from listening habits to deliver people a personalised radio station, at the single touch of a button.

VP/Head of NOKIA Entertainment JYRKI ROSENBERG said, “Today we are making our mission clear, to provide the most simple, personal radio streaming service available. NOKIA MIXRADIO marries simplicity with an incredible level of personalization, for a mobile first approach that will help everybody, not just the avid music fan, enjoy and discover new music for free.”

He added “It’s as easy as turning on the radio, but you’re in control -- just one touch of Play Me provides people with their own personal radio station, free of adverts, sign ups and sign-ins. You can even skip songs you don’t like, as well as build your station around your likes and dislikes with the unique thumbs up and down feature.”

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