This Week's Merge: Move People To Move Meters

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, “While radio continues to cling onto the notion that superficially touching people in bulk, many other industries (and celebrities) have recognized that the core tenets of brand building and fan development have changed.

The focus of brand building should also no longer be about “scale” alone.

Not today.

It's about putting real work in on the front end by serving fans, one to one -– personalizing their journey with your brand.

This week, MERGE explores the fundamentals it takes to really move meters.  MERGE is committed to assisting radio in the digital and social space.

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