AMA's Set Twitter TV Ratings Record

Tons o' Tweets

The AMERICAN MUSIC AWARDS hosted by PITBULL on SUNDAY night drew 12.9 million broadcast viewers and was ranked by NIELSEN SOCIALGUIDE as the most talked-about show on TWITTER SUNDAY night. A total of 10.2 Million people saw over 7.6 Million Tweets sent in the U.S. about the show. Those Tweets were authored by 1.5 Million people and generated a total of 304 Million impressions, with each person in the TWITTER TV Audience seeing on average 30 Tweets about the awards show. With these numbers, the AMAs ranks as the #1 episode measured by Unique Audience and Frequency since the launch of the NIELSEN TWITTER TV RATINGS on SEPTEMBER 1, 2013.

The most talked about moments of the night on TWITTER according to NIELSEN SOCIALGUIDE (measured in Tweets per minute):

1. TAYLOR SWIFT's victory at the end of the show spiked at 71,365 TPM
2. MILEY CYRUS' performance saw peaks of 64,929 TPM
3. LADY GAGA's performance 41,571 TPM

The most mentioned artists during the live show broadcast on TWITTER were:

@ARIANAGRANDE 231,966

@NIALLOFFICIAL 108,969

@MILEYCYRUS 108,536

@ONEDIRECTION 107,155

@HARRY_STYLES 76,122

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