Miller Kaplan: L.A. Radio Revenue Up In October

Good News For SoCal Radio

MILLER KAPLAN ARASE's OCTOBER 2013 report for L.A. Radio found significant growth in key categories, significant Digital revenue as well as impressive new business development. Big YTD category growth includes: Publications up 145.4%, Lawn and Garden up 65.5%, Education up 50.9%, Transportation up 41.0%, Appliances/Electronics up 40.8%, Real Estate/Retirement up 21.2%, and Financial Services up 19.0%.

“SOUTHERN CALIFORNIA Radio is rock solid,”  SCBA Pres, THOM CALLAHAN said. “We have new revenue categories growing at exceptional rates on a YTD basis through OCTOBER. We don’t know any business that can point to such YTD category growth as can SOUTHERN CALIFORNIA Radio.

“Moreover, our members’ expanding digital platforms resulted in a surging YTD growth rate of 26.1%. Adding to that great news is the fact that SOUTHERN CALIFORNIA Radio sold $36,620,879 in new business YTD with 540 new clients,” he continued. “With substantial YTD category growth, both new and established, 26.1% in Digital growth, explosive new business revenue of $36.6 million with 540 new clients and total market revenue growth of 1.3% through OCTOBER, it’s easy to see why SOUTHERN CALIFORNIA Radio continues to be the market to watch for our dynamic business.”

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