WILV Drops 'Rewind" Moniker

No More Rewind

HUBBARD BROADCASTING Adult Hits WILV (REWIND 100.3)/CHICAGO has "dropped the moniker 'REWIND' to become simply 'CHICAGO’s 100.3' reports ROBERTFEDER.COM.”

“The moniker of ‘REWIND’ served the station well for a number of years when we exclusively featured music from just the ’80s and ’90s,” PD MARTY BENDER told FEDER. “For quite some time now, we’ve been weaving in a number of choice, contemporary songs. The response from our core adult/female audience has been overwhelmingly positive. The next logical step for us was to expand our branding of the station beyond the limited ‘REWIND’ name. The majority of our audience already refers to the station by just our dial position of 100.3.”

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