Streetz 94.5/Atlanta Adds Miss Sophia To Mornings

Miss Sophia

CORE COMMUNICATORS Hip-Hop WZTA-A (STREETZ 94.5)/ATLANTA has added drag queen MISS SOPHIA (real name: JOE TAYLOR) to RASHAN ALI's morning show, ACCESS ATLANTA's RODNEY HO reports. SOPHIA previously was part of FRANK and WANDA's morning show at crosstown CBS RADIO Urban WVEE (V103) from 2005-2010. .

The station, launched in 2012 on a translator and an HD-3 channel (NET NEWS, 6/25/12), later added an AM signal (NET NEWS, 1/31/13). Although HO noted that (the signal doesn't reach much beyond the Perimeter," STREETZ 94.5 has seen its audience grow to "very respectable levels" that has "far exceeded expectations."

"It's been an absolutely phenomenal year," STREETZ owner STEVE HEGWOOD said. "I am pinching myself."

MISS SOPHIA, who was also recruited by V-103, chose STREETZ because "I felt that it was a better fit for my brand at this time."

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