Report: Nielsen Sweetens Offer To Harris Interactive

Better Offer

NIELSEN HOLDINGS N.V. offered a better deal on FRIDAY (1/17), as it tries to buy out HARRIS INTERACTIVE INC.

THE ROCHESTER DEMOCRAT & CHRONICLE reports, "NIELSEN increased its offer to $2.04. According to NIELSEN, the price increase is due to a calculation of HARRIS INTERACTIVE’s cash balance that turned out to be $2.2 million higher as written out in the merger agreement. NIELSEN also is extending the time frame that it is offering to buy HARRIS share to the end of the day JANUARY 31st. So far, according to NIELSEN, it has purchased 1.3 million shares from shareholders."

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