This Week's Merge: What ‘Jobs’ Are People ‘Hiring’ Radio To Do?

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "HARVARD professor CLAYTON CHRISTENSEN is the one who conceived the term, 'disruptive innovation.' He first wrote about this in his 2003 book 'The Innovator's Solution.'

"His idea: Don't simply sell products and services to customers, but rather address why consumers buy the products and services -– what are the jobs-to-be-done?

"Translation to our world – what are people hiring us to do?"

Read more in MERGE this week - written to assist the radio and record industry in the digital and social space.

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