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Triton Finds Streaming At An 'All-Time High'
Pandora Remains Top Ranked Webcaster For December
February 5, 2014 at 3:57 AM (PT)
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TRITON DIGITAL has included some year-end info with this month's ranker report, and notes "overall streaming jumped to an all-time high this year with consistent year-over-year growth. In the past five years, we’ve seen a 297% increase in Average Active Sessions (AAS) during the M-F 6a-7p Domestic daypart."
The report also noted, "In breaking out mobile listening and desktop listening, we saw impressive year-over-year growth in mobile, making it the fastest growing sector in 2013. In the M-F 6a-8p All Streams daypart, mobile AAS increased by 41%, while desktop declined by 1%. The dramatic increases in mobile and in-car listening will only continue to skyrocket the tally as we move forward
TRITON DIGITAL also released its monthly digital audio Top 20 Ranker for DECEMBER 2013. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.
Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Audience rankings are done on the basis of “Average Active Sessions”, with "Session Starts" and “Average Time Spent Listening” also displayed. Average Active Sessions (AAS) is defined as “Total Listening Hours (TLH) divided by hours in the reported time period.” TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period. Session Starts (SS) is defined as “the number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period.” Average Time Spent Listening (ATSL) is defined as “the average number of hours for each session with a duration of at least one minute in total within the reported time period. Calculated as total time spent listening divided by active sessions.”
December's Top 20 Webcasters
1 PANDORA
2 CLEAR CHANNEL RADIO
3 SLACKER
4 CBS RADIO
5 CUMULUS STREAMING NETWORK
6 NPR MEMBER STATIONS
7 EMF CORPORATE
8 ESPN RADIO
9 ENTERCOM COMMUNICATIONS
10 COX RADIO
11 IDOBI RADIO
12 UNIVISION
13 GREATER MEDIA
14 TOWNSQUARE MEDIA
15 SALEM COMMUNICATIONS
16 HUBBARD BROADCASTING
17 ACCURADIO
18 NEW YORK PUBLIC RADIO
19 RADIO ONE
20 BEASLEY BROADCASTINGView the full report here.

