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WMZK Flips From Active To Classic Rock
February 13, 2014 at 11:24 AM (PT)
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QUICKSILVER BROADCASTING's Active Rock WMZK (Z 104)/WAUSAU/STEVENS POINT, WI has shifted its format away from Active Rock back to Classic Rock.
OM JIM BEEM tells ALL ACCESS, "The change will give advertisers a much larger audience to market their products and services."

