-
This Week's Merge: Don't Fall Behind
March 12, 2014 at 3:57 AM (PT)
What do you think? Add your comment below. -
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "It was a speech last week given by CHRIS BRANDT, CMO for TACO BELL, that inspired this week's MERGE.
"BRANDT said something that struck the entire room: 'If you're doing your job the same way you did a year ago, you're already falling behind.'
"In the social space, it's true – FACEBOOK gives brands the most scale. Yet as I watch other social sites and apps grow, I see untapped opportunities for brands who haven't unlocked their potential. Here are five stats that just may help inform and evolve your social strategy."
MERGE is written to assist the radio and record industry in the digital and social space.

