Neil Young Introduces High-Quality Pono Service At SXSW

Pono Launches At SXSW

NEIL YOUNG used the SXSW Festival to introduce "PONO," described as "a digital music service and device designed to bring the highest-quality digital music to consumers."

YOUNG has been a long-time critic about the quality of digital music formats.

BRUCE SPRINGSTEEN, EDDIE VEDDER, TOM PETTY and STING were just some of the artists who joined YOUNG in a video to promote a KICKSTARTER campaign for the launch of PONO.

"Every part of my body is getting hit with this," said YOUNG. "My soul is feeling it. I am doing what I use to do: I'm listening. I'm feeling. And I'm experiencing. I am living music."

The concept of PONO is to boost digital music from the compressed formats to a high-quality resolution. PONO will stream music in 24-bit, 192 kHz sound.

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