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XAPPmedia Appoints Lisa Namerow As SVP/Business Development And Publisher Relations
May 8, 2014 at 8:34 AM (PT)
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XAPPMEDIA has added LISA NAMEROW as SVP/Business Development and Publisher Relations. She joins from SLACKER RADIO, where she was SVP/Strategic Partnerships and Audio Monetization
“We’re delighted to add LISA to the XAPPMEDIA team,” said CEO/Co-founder PAT HIGBIE. “LISA was a pioneer in helping Internet radio evolve into a mainstream media. Radio listeners are now migrating again, this time to mobile devices, and we are seeing a similar set of challenges as publishers look for new ways to deliver effective advertising in a new listening environment. LISA’s deep experience across the advertising technology and digital radio industries will help XAPP accelerate this change by expanding relationships with existing and new publisher partners.”

