Radio Mercury Awards Finalists Named

The Finalists Are...

The 2014 RADIO MERCURY AWARDS has named 157 radio spots and campaigns as finalists. The finalists incorporate a wide range of advertising agencies and radio stations, as well as national and regional advertisers. Entries were judged on their creativity, originality and effective communication of a brand’s message

DDB NY and CLEAR CHANNEL MEDIA + ENTERTAINMENT lead this year’s entries throughout multiple categories. PUBLICIS KAPLAN THALER and THE RICHARDS GROUP closely follow with multiple nominations. In the radio categories, CCM+E picked up 11 nominations with CLEAR CHANNEL CREATIVE picking up four. TRIBUNE snared four nominations, while CBS RADIO and COX picked up two.

“This group of finalists all created stories to help develop their client’s brand and messaging,” noted DDB NY Chief Creative Officer MATT EASTWOOD, who will serve as Chief Judge for the 2014 RADIO MERCURY AWARDS. “We really heard a new level of creative executions specific to what radio does best and that is storytelling.”

“Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer,” RAB  Pres./CEO ERICA FARBER said. “Not only am I encouraged by the creative use of radio, which is always set at such a high bar, but I am thrilled to see the caliber of radio station produced spots and campaigns shining in this year’s competition.”

The 2014 RADIO MERCURY AWARDS Finalists for the Radio categories are:

Radio Promotion of the Year

Rain    
KXL Promo    
ALPHA BROADCASTING

KNZR AM FM Greatest Generation
Various Clients     
BUCKLEY RADIO BAKERSFIELD

Wing Bowl 22    
WIP Radio - Steven Singer Jewelers    
CBS RADIO

2013 iHEARTRADIO MUSIC FESTIVAL    
iHEARTRADIO    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

iHEARTRADIO Congrats JARED LETO
iHEARTRADIO        
CLEAR CHANNEL MEDIA + ENTERTAINMENT

iHEARTRADIO MUSIC AWARDS Tease    
iHEARTRADIO    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

iHEARTRADIO MUSIC FESTIVAL 2013 Tease    
iHEARTRADIO     
CLEAR CHANNEL MEDIA + ENTERTAINMENT

Y100 Jingle Ball    
WHYI    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

Hot Holiday Wish    
Hot 101.5 and Aio Wireless    
COX MEDIA GROUP TAMPA

Salute Your Hero    
Wendys    
ENTERCOM NORFOLK

Keep Humming Along    
Texaco    
KATZ MEDIA GROUP

THE BLACK KEYS     
WARNER BROTHERS RECORDS / Q PRIME    
RADIO TAG

Madea Stuff a Family Stocking     
TYLER PERRY'S MADEA CHRISTMAS    
STEVE HARVEY RADIO NETWORK

Cubs Summer    
CHICAGO Cubs    
TRIBUNE

Radio Station Produced

Dent    
Buy Doors Direct    
CLEAR CHANNEL CREATIVE SERVICES GROUP

Earmuffs    
Windham Mountain Resort    
CLEAR CHANNEL CREATIVE SERVICES GROUP

Lunchtime Momma    
Bimbo Bakeries    
CLEAR CHANNEL CREATIVE SERVICES GROUP

Shake Your Buddha    
AirFastTickets.com    
CLEAR CHANNEL CREATIVE SERVICES GROUP

700 WLW Salute Thanksgiving Workers    
WLW    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

Blown Away    
iHEARTRADIO    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

Don't Tell Mommy    
Lily & David Fine Jewelers    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

EA-Officer    
Events & Adventures    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

Radio Works    
CLEAR CHANNEL MEDIA + ENTERTAINMENT: CEDAR/RAPIDS/IOWA CITY    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

WLW Opening Day 2014    
WLW    
CLEAR CHANNEL MEDIA + ENTERTAINMENT

Zerorez Potty Patch    
Zerorez    
COX MEDIA GROUP/ATLANTA

Soulshine Pizza - Freaky Fall    
Soulshine Pizza    
CROMWELL RADIO GROUP

Roll Call    
WASHINGTON Potatoes    
DISNEY

"Erv-toberfest"    
Erv's Mug    
ENTERCOM MILWAUKEE

Monster Mother Trucker    
Flower Gallery    
ST. PIER GROUP / RENDA BROADCASTING

Are you bored?    
Santa's Village Azoosment Park    
TRIBUNE

Fishy Jokes 1    
Oak Park Pet and Fish    
TRIBUNE

Scary Good Coffee 7    
Dark Matter Coffee    
TRIBUNE

Stories    
MoreFm    
MOREFM

Fast Lane Operetta    
Fast Lane Outfitters, ASAP Energy Inc.    
WRIGHT BROADCASTING SYSTEMS

Can You Imagine    
Gunther's Games    
ZIMMER RADIO AND MARKETING GROUP

Integrated Radio Campaign   

ALAN VARNER   
Little Caesars    
BARTON F. GRAF 9000

It Can Wait     
AT&T    
BBDO NEW YORK

SUPER BOWL Weekend Powered By M&M’s!     
M&M Mars    
CBS RADIO NEW YORK / WFAN AM & FM

Thoughts     
NEW YORK Lottery    
DDB NY

Enjoy The Road Ahead    
SafeAuto Insurance Company    
GREATEST COMMON FACTORY

Honor This     
Sprint    
LEO BURNETT

Pain and Gain     
Paramount Home Media    
RADIO TAG

7 Days to Sunday: Super Bowl Football Fan Machine    
Horizon Media    
WESTWOODONE

The final round judging panel included Chief Judge MATT EASTWOOD, CEO, DDB NY; JILL APPLEBAUM, group creative director, JWT NY; CHRIS BERESFORD - Hill, Executive Creative Dir., BBDO NY; WAYNE BEST, Founder, COG NYC; PABLO BUFFAGNI, CCO, GRUPO GALLEGOS; JIM ELLIOTT, CCO, Y&R NY; MARK GROSS, EVP/Executive Creative Dir., DDB CHICAGO; JOE JOHNSON, Executive Creative Dir., PUBLICIS, NY; and JEFF VINICK, EVP, Exec. Creative Officer, Deutsch NY.

The winners and the Radio Marketer of the Year -- to be awarded to GEICO -- will be honored at the JUNE 4th awards event on WEDNESDAY, JUNE 4th at the Annual RADIO MERCURY AWARDS Event at LE POISSON ROUGE in NEW YORK CITY. Contact mercury@rab.com or call (212) 681-7207 or log onto www.radiomercuryawards.com for details.

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