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Bridge Ratings: News-Talk, NPR Lead "Favorite" Format List
August 10, 2006 at 12:09 PM (PT)
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BRIDGE RATINGS' latest "favoriteness" study of radio formats shows News-Talk as the nation's favorite format among adults with 11.1 million listeners calling it their favorite, followed by NPR (8.6 million), Country (8.4 million), Religious (6.1 million), Talk, CHR, and Dance (tied at 5.1 million), R&B/Urban (4.3 million), Rock (4.2 million), and Classic Rock (4 million).
Also measured: loyalty to various technologies, with cell phones leading the "can't live without it" passion rankings at 83%, followed by satellite radio (77%), MP3 players (68%), terrestrial radio (49%), Internet radio (36%), and terrestrial streaming radio (20%).

