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Jacobs Media Asks, 'How Do You Wake Up?'
June 2, 2014 at 8:24 AM (PT)
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In the company's new TECHSURVEY10, JACOBS MEDIA looked at a very fundamental question that impacts every radio station in AMERICA: How do you wake up in the morning?
The company wrote, "For many long-time radio professionals, the answer would seem obvious: the trusted nightstand clock radio. But the reality is that a plurality of North Americans in TS10 wake up with their phones -- especially to ring tones and sounds. The traditional clock radio, blaring a radio morning show, is now a distant second."
The graphic on the left shows that, "hardly any respondents wake up to a mobile phone playing a radio station stream, signaling a major opportunity for brands with a prominent morning show. Wake-up patterns are highly generational. In fact, while Gen Xers, Boomers, and those in the Silent Generation are more apt to be traditional risers with a clock radio, the younger groups -- Gen Y and Gen Z -- rely on their phones for getting them out of bed.
JACOBS' data, "strongly suggests that broadcast stations need mobile strategies that include alarm clock/streaming functions in station apps. Or at the very least, ring tones featuring the station morning show. The digital age has disrupted many things -- including the media and gadgets that consumers use to wake up. Over time, this may already be having a profound effect on broadcast radio morning ratings."
For more information about TECHSURVEY10, visit www.jacobsmedia.com/techsurvey10 or email FRED JACOBS at fredjacobs@jacobsmedia.com.

