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Edison Research Releases Public Radio Report
June 3, 2014 at 2:51 PM (PT)
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EDISON RESEARCH'S INFINITE DIAL 2014 study on the habits of Public Radio P1 listeners has just been released. Some the results compared to the general public say:
* Public Radio P1s are more likely to be digitally connected: more likely to live in homes with Internet access, to own a smartphone, and to own a tablet
* More likely to be aware of SPOTIFY and iTUNES RADIO, and to listen to online radio in general
* While fewer Public Radio P1s listen to radio while working, many more do so via a computer
* More likely to use social media in general, and twice as likely to have a LinkedIn profile specifically
* Nearly ubiquitous usage of AM/FM radio in the car
* Fewer think listening to commercials is a fair price to pay for free programming on AM/FM radio stations
For the complete study, visit here.

