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Bloomberg Media Merges Ad Sales Teams Into One Sales Force
August 5, 2014 at 4:38 AM (PT)
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BLOOMBERG MEDIA has restructured its sales department under new Global Chief Revenue Officer PAUL CAINE, eliminating divisions between TV, radio, digital, print, and other media and creating a single sales force out of the prior seven different teams, reports ADVERTISING AGE.
The move has resulted in about a dozen layoffs, but the company says it plans to add new hires to replace all of those staffers, and CAINE said that the personnel moves are the result of "shifting resources to regions outside of NEW YORK," including LOS ANGELES, SAN FRANCISCO, CHICAGO, DETROIT, ATLANTA, BOSTON and WASHINGTON.

