Radio’s Off-Air Posts 3rd Consecutive Quarter Of Double-Digit Gains

Mixed Results

Radio's Q2 '14 revenue performance was moderate, down 3% from the same period last year based on diminished Spot activity. Spot declined 5%, tempering respective gains of 13% and 9% from the Off-Air and Digital sectors and flat Network spending. Q2 represents the third consecutive quarter in which Radio has seen double-digit growth in Off-Air revenue, reports The RAB.

First-Half results were flat (-1% overall) as double-digit increases in Off-Air (+15%) and Digital (+12%) helped offset 3% dips in both Spot and Network.

"Based on pacing and industry insights, we anticipated a relatively flat to down Q2," stated RAB Pres./CEO ERICA FARBER. "While we don't forecast, a greater percentage of Radio's total annual revenue historically comes through in the second half, and we're anticipating that we'll see better results by the end of this year."

"Among Radio's top 10 advertisers, the standouts are operating in industries where there's intensified competition for top market share. As they spend to solidify their positions or introduce new products, these brands include Radio as a key component of their advertising, tapping Radio's ability to motivate consumers to action," added FARBER.

Q2's "Top 10" list represents the high-volume Spot spenders who consistently maintain a majority share of voice on Radio's airwaves.

Radio’s Top 10 Advertisers in Q2 2014

• AT&T
• COMCAST XFINITY
• MCDONALD’S
• T-MOBILE
• VERIZON WIRELESS
• GEICO
• COCA-COLA COMPANY
• PEPSICO
• JPMORGAN CHASE
• TOYOTA DEALER ASSOCIATION

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