Jacobs Media Honors 'Radio's Most Innovative'

Who Started 'All Christmas Music'?

Each week, JACOBS MEDIA honors an "innovative" member of our business. For the second honoree in the “Radio’s Most Innovative” series, JACOBS is, "going back in time and possibly opening Pandora’s Box.  Our intention is to honor the station that originated the all-CHRISTMAS music promotion; a bold innovation that, as evidenced by the chart below, has had a large and lasting impact on the radio industry."

So, where did it start? "Unfortunately, it’s not that simple," notes JACOBS MEDIA. " As we know, success has many fathers, and in this case, PDs, GMs and consultants.  So we turned to radio’s "Chief Factician," SEAN ROSS, for help.

"Leaving no stones, or wreaths, unturned as he tried to figure it all out, he talked to the main players in this drama.  What he found is that most of the arrows pointed to GM JERRY RYAN at KESZ (KEZ)/PHOENIX as the very first to innovate all-CHRISTMAS music and make it a big success.  JERRY’s story is truly about risk-taking -- always a key to innovation success."

Read the full blog post here.

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