Alpha Launches 'The Bull' In Biloxi

'The Bull' With New PD TicTak

ALPHA MEDIA Sports WUJM/BILOXI, MS flipped to Country TODAY (9/5) as “96.7 THE BULL, GULF COAST"S NEW HIT COUNTRY” with future plans for a call letter change, to WGBL.

The station launched with KENNY CHESNEY’s “AMERICAN Kids” and a promise of 10,000 commercial free songs in a row.

Former ALPHA Country KUPL/PORTLAND afternoon personality  MARK (TICTAK) ALLEN joins THE BULL as PD. “MARK comes to us with a strong successful winning ratings history and amazing ability to discover and mentor talent,” said ALPHA MEDIA EVP/Programming SCOTT MAHALICK.

In addition to KUPL, TICTAK’s previous radio market stops include NEW YORK, CHICAGO AND DETROIT.

“We are extremely excited to launch “THE NEW 96.7 THE BULL” on The GULF COAST and add New Country to our cluster of great stations,” said BILOXI OM KENNY VEST. “I am thrilled to have TICTAK as the station's new P.D. His vision, passion, energy, creativity and knowledge of THE BULL brand make him the perfect choice to lead our new station.”

Stream THE BULL here.

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